The ULTIMATE Personal Branding Guide for Entrepreneurs and Business Owners Who Want to Build an Iconic Brand

How much money are you leaving on the table because you don't know how to promote your business on social media and attract your dream clients with your content?

Follow along with this video:

If you are an entrepreneur or business owner and you understand the potential of using social media for your business, but you're not clear on your brand's identity, messaging, and positioning, this guide was specifically designed for you!

By the end of this guide, you'll have a crystal-clear brand message and a plan to share it, helping you stand out and thrive in the world of social media.

Included in this guide:

1. Identifying your target audience

2. Brand DNA

3. Brand positioning

4. Brand personality

5. Creating a compelling brand voice

6. Brand messaging

7. Brand story

8. Choosing Your social media handle

9. Visual identity

This is your sign to go on vacation ✈️

When Seb and I started our business, one of the most important things to us was to design it in a way that worked with our lifestyle - and love of travel ofc!

We obsessed over setting up systems, hiring the right team, creating massive amounts of content, and working 10-12 hour days on average (sometimes even on weekends) because we knew putting in the initial work would pay off in the long run.

That’s also what allowed us to show up consistently, keep the business thriving, and even get a new client while we’re away vacation 🙌

Would your business pass the vacation test?👇

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#vacationmood #digitalnomadlifestyle #smma #socialmediaagencyservices #socialmediamanagers #contentmarketingagency #travelcouplelife #coupleswhoworktogether #coupleswhotraveltogether #digitalmarketers #agencyowners #businesspartners #businessownership #onlinebusinessowner #entrepreneurshipmindset #successmindsets #mexicocityofficial #travelwithus

Get to know us! Here’s our story like we’ve never shared it before.

If you’re new here, welcome! We’re so stoked to have you join our growing community 🥹

Here’s the rest of the story:
2. Seb had a real estate marketing company in Vancouver, helping realtors sell more listings with top notch photos & videos

3. I (Jaz) was a commercial & editorial photographer in Toronto with a decade of experience helping brands & business owners and I absolutely loved doing it

5. Seb flew to Toronto to visit me, we did lots of longboarding

7. After a quick trip back to Canada to grab our things, we moved to Puerto Vallarta and started a real estate marketing company, focusing on photo and video production for local realtors and hotels

13. We still work on select projects locally, and sometimes even get to travel to create content for brands like Uber, Intel, and Dropbox as well as consulting for a local real estate firm. But as digital nomads at heart, our main focus is growing our online business so we can have location freedom AND to help more people, on a BIGGER scale.

Maybe you’re here because you too, are an ambitious entrepreneur who wants to make an impact, build a legacy, and live a life of freedom, abundance and opportunity 🙌

Tell us, where in the world are you and what brought you here? We’d love to get to know YOU! 🫶

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#ourstory #coupleswhoworktogether #businesspartners #digitalnomadlifestyle #buildingourfuturetogether #coupleswhotraveltogether #contentmarketingagency #realestatemarketingspecialists #socialmediamarketingagency #canadatomexico #lifeabroad

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I posted for 100 days straight and this is what I learned about writing great captions ✍🏼

As a visual person, I used to hate writing captions.

I would prefer just posting a photo without having to say anything about it.

Can you relate?

But after publishing over 300 pieces of content on our clients’ and our page, this is the formula I’ve found to be the most effective.

Look, I know you’re busy wearing all the hats in your business, and the last thing you need is to put time and effort into writing Instagram captions.

That’s exactly why I wrote this mini guide, to make writing captions a little easier for you 🫶🏼

Swipe through to discover the formula 👈🏼

Buuuut that’s not all I did 🫢

I also made with 65 Hooks and 35 Calls-to-action to help you captivate and convert with your content 📗

Just comment “Hooks” and it’ll be on its way to you🙌

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Comment “Hooks” for 35 more scroll-stoppin’ hooks!⚡️

Not getting the views you want on your posts?

It might have nothing to do with the quality of your content but everything to do with the hooks you use!

Truth is, attracting your audience and getting them to take action is a SKILL... especially with the 1-3 second attention span most people have these days.

A good hook has the power to STOP the scroll and INSPIRE action🏃🏽‍♀️

So hooking your audience and guiding them to the action they need to take is a critical part of creating content for social media.

But like many entrepreneurs, your plate is full.. 🧆

So why would you spend hours & hours learning how to write converting hooks?

That’s exactly why we created 65 Hooks with a bonus of 35 calls to action - so you don’t have to 🥹

So comment HOOKS or find the link to the cheatsheet in our bio!

Spread the knowledge and share it with a friend ↗️

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#instagramgrowthhacking #instagramgrowthservice #instagramgrowthexpert #instagramstories
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#socialmediatools #instagramseo #contentmarketingtips
#instagramreelstips #reeltips #hooks

People don’t actually understand that if they shared content based on their buyer’s journey, they would never have to guess what to post again..

If you’re not sure what I mean by buyer’s journey, keep reading👇🏼

Buyer’s journey refers to the process that a potential customer goes through before making a purchase. To explain it in a simpler way, imagine it as a journey with several stages:

👀 Awareness Stage: when the potential customer realizes they have a problem or need. It’s like suddenly noticing that your shoes are worn out and you need a new pair.

🤔 Nurture or Consideration Stage: the customer starts looking for solutions. They’re doing research, comparing options, and figuring out what might work best for them. It’s like searching for the types of shoes available, reading reviews, and comparing prices.

🤝 Conversion or Decision Stage: where the customer makes a decision and completes a purchase. It’s similar to finally deciding on a pair of shoes and buying them.

Throughout this journey, we try to provide helpful information and positive experiences to guide the customer towards choosing their product or service.

Think of it as a helpful salesperson who assists you throughout your shopping journey, giving you the information you need at each step until you make a purchase.

Now that you know what a buyer’s journey looks like, use the content types in this post to guide you to create and share content for each of the 3 stages, so you can start attracting leads directly through your Instagram!🤑

Loved this post? Share it with a fellow business owner and save it so you don’t lose it! 📌🤍

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#instagrammarketingtips #instagramhacks #socialmediastrategy #socialmediamanagement #instagramgrowthhacks #instagramstrategy #instagramalgorithm #instagramcoach
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